E-commerce
businesses,
built and fixed
by operators.
Crate Consult is a full-service e-commerce consulting agency in Los Angeles. We launch new online businesses, rescue stalled ones, and migrate growing companies onto platforms that don't fight them — from traditional DTC e-commerce to subscription boxes and recurring payment businesses.
What we actually do, and what you get at the end of it.
Launch
You have an amazing idea but don't know where to start. We build the path to success — a traditional DTC store, a subscription box, or both: the offer, the unit economics, the platform that fits, and the flow that turns first orders into repeat ones.
- Offer & unit economics
- Platform selection & setup
- Subscription & billing flow, if you need one
- Fulfillment and packaging plan
- Launch-week acquisition plan
- Vendor and 3PL shortlist
Optimize
You've hit a plateau, or you need to cut cost but don't know where or how. We evaluate the business end to end — acquisition, retention, fulfillment, COGS, churn — and propose changes that make a difference, ranked by what they're worth rather than what's easiest to present.
- Unit economics & COGS audit
- Churn and retention analysis
- Fulfillment & shipping cost
- Offer, pricing, and cadence tests
- Platform & billing tune-up
- Prioritized 90-day roadmap
Re-platform
Re-platforming is no small feat, and knowing where to start is often the most daunting part. We assess where the business is today, what has to move, what has to be rebuilt, and what has to stay untouched — then we run the migration without breaking the customers who pay you every month.
- Current-state and data audit
- Platform comparison on your numbers
- Subscription & billing migration (where it applies)
- Content and SEO preservation
- Cutover plan & rollback path
- Post-launch stabilization
Public receipts, not stock photography.
Curiosity Box — built, scaled, sold
Crate Consult's founder built the business to a $12M valuation and helped carry it through its 2023 sale. That's the seat we work from: operator first, advisor second — we've grown enterprise value, not just slide counts.
SUBTA Cube Award
Best Women's Box
Aaron Aragonez accepting on behalf of Rachel Zoe's Box of Style.
SUBTA Cube Award
Best Women's Box
Back-to-back win for the same program.
Sub Summit
Panelist
Speaking on subscription operations and recurring revenue — the specialty inside the broader e-commerce practice.
Most of our client work sits under NDA, so we don't publish names or figures here. On a call we'll talk you through the programs we've run, what we changed, and introduce you to clients who have agreed to speak.
Every engagement starts the same way: look before you touch.
Diagnose
We look at the P&L, the platform, and the operation before either side commits to a bigger project. You get written findings you can act on either way.
Scope & build
Findings become a defined scope with a defined fee. Weekly working sessions; decisions happen in the room, not in a status report.
Hand off
Documented systems and a trained team, so you don't need us. A retainer is optional — it isn't the business model.
Tell us where
it hurts.
One form, read by the person who would do the work. If we're not the right fit, we'll say so.
No rate card and no packages — every engagement is scoped and priced once we understand the work. Reach out and you'll get a real number.